Ali Armstrong

What's your story?

Alison ArmstrongComment

Hey Guys, It's Ali!

For the past couple of weeks I've shared with you a bit about me, what I do and how I do it.

(if you missed it you can find them HERE)

Aliarmstrong wildlife artist

So ENOUGH about me! I want to hear from you. I love the community that Scarce brings. I’ve already had the pleasure of hearing some of your stories, but I know I haven’t heard them all. If you haven’t shared your story yet, please do! Share your story with me: here

I’m so jazzed to have you apart of the Scarce family and as part fam, you will get exclusive sales..Like this - use code : FAM to get 20% off your next online purchase!

Thank you so much for joining me these past 4 weeks.  Stay tuned for more email series like this one, updates on new pieces, shows, and sales!

Talk to ya soon!

Creative Process

Alison ArmstrongComment

Hey Guys, Ali here!

So now you know a little about me and what I do, but do you know about my creative process?
(If you missed last weeks email, no worries, you can find it HERE)


Let me start by setting the scene:

My babies are all napping in separate rooms. I have a cup of coffee in had with my podcasts playing. My easel is out in the living room where I get the best natural light and my kid's high chair is now my painting table (don’t judge)

Now that we've set the scene…

The question is where do I start each painting???

I start with the eyes!
Prior to Scarce I did portraits (human, not animal) and my favorite part was always the eyes . You can see some of my portraits here. I think they are THE most important part the portrait. They give you insight on who they are. Now, I carry this same thought over to my wildlife portraits. I start each painting with the eyes and work my way out. 

greatgreyowl process

To see more of my creative process find me on Instagram!

Talk to ya next week!


About Scarce

WelcomAlison ArmstrongComment
aliarmstrong_White rhino painting

Hey guys!

Last week I shared a bit about who I am and about my family.
(No worries if you missed it. You can find it : HERE

Today I want to share with you more about Scarce. Scarce is my way of raising awareness for endangered animals and telling THEIR story.

 I paint extinct animals in black and white and endangered animals with a bit of color (or 24k gold). The amount of color I add is proportional to the remaining species population. For example, before my little team of Armstrongs came about my husband and I jumped his  motorcycle and visited zoos across mid America. We took pics of endangered animals and donated paintings to help raise money for their conservation programs.  I painted a pic of Harapan for the Cincinnati Zoo. He was the last remaining Sumatran rhino in North America ( he is now in Sumatra helping save his kind). Since there are fewer than 90 Sumatran rhinos left in WORLD, the painting of Harapan had a very small amount of color added to it. You can see the painting HERE
If I'm painting a species with greater numbers I would add a lot more color to the painting. Make sense? 

One of the fun things we get to do through Scarce is give 10% of  sales to help fight extinction and the illegal wildlife trade. Find out who we give to HERE

You can also discover all the different animals I've painted

Can you guess how I start each painting? I’ll answer wondering minds next week.

Until then,




Hi! It's Ali

Alison ArmstrongComment
Ali Armstrong _Scarce


I just wanted to take a quick sec to say hi and thank you for trusting me with your inbox. If we haven’t met before, my name is Ali Armstrong. I've been married to the love of my life for seven years and we have three kids; a three and two-year old and a nine month old. 


Being a mother of three, three and under can make life a little crazy sometimes (more like all the time!). I try to balance being a wife, mother, and artist to the best of my ability. Nap time is a crucial part of this. When all sleep, everything stops and I begin to paint. 


As you know I paint a series called Scarce. Scarce is my way to raise awareness for endangered animals and tell their story. I'll tell you more about this next week, but for now here is a FREE- downloadable mini print!


Thanks for becoming part of the #Scarcefam !




10% Donation

Alison ArmstrongComment

Scarce donates 10% of sales to help fight the extinction of endangered animals and the illegal wildlife trade.

We split the donation between two organizations; Wildaid and Amazima.

5% goes to protecting our animals, fighting extinction, and fighting the illegal wildlife trade.


5% goes to mission; fighting poverty, brokenness and lies. 


We want to fight the consumers mindset of the illegal wildlife trade and help  change life circumstance that lead to supplying the illegal wildlife trade.

Amazima fights poverty in Africa by feeding and educating children, providing jobs for the adults and teaches them about the love of Jesus Christ. 

Wildaid protects or endangered animals by changing mindset through campaigns, government and local support!

Get involved! Read more about Wild Aid here and Amazima here !


Great Gray Owl (Strix nebulosa)

Endangered, Great Gray OwlAlison ArmstrongComment

SOLD | 48x48 acrylic painting of the Great Gray Owl (LEFT)

10% of the sale went to Yosemite Conservancy

$5,400 | 48x48 acrylic painting of the Great Gray Owl with 24k Gold. (Right)

10% will be donated!

*prints and pillows available

Great Gray Owl (Strix nebulosa)

Conservation Status: endangered to the state of California

Main Threats: habitat Loss and development pressures

Population: 200-300

“Yosemite, today, is the southernmost range and last sanctuary of almost all of California's great gray owls, listed as California State Endangered Species. Researchers estimate there are only about 200 to 300 individuals in California, and about 65% of the state's population resides in Yosemite. Great gray owls nest in the middle elevations of the park where forests and meadows meet. They can be active at any time of the day or night, preferring to hunt in open meadows and clearings within the forest.Then, in winter, they move downslope to snow-free areas where they can more easily access their rodent prey.

This rare and endangered owl is the largest North American owl but also can be found in Asia and Europe. It stands as tall as 2 feet with a 5-foot wingspan and has distinctive piercing yellow eyes accented by large facial disks.”

Read more from the National Park Services’ article HERE

Asian Elephant (Elephas maximus)

Endangered, Asian ElephantAlison ArmstrongComment

Asian Elephant. 48x48. Acrylic Painting. $4,800

*Prints and pillows available

Inspiration/reference photos from this painting are credited to Boon Lott's Elephant Sanctuary  

Meet Wassan! She lives at Boon Lotts Elephant Sanctuary (BLES).  BLES is passionately devoted to creating a safe and natural home for Thai elephants.

"We care for rescued and retired elephants, allowing them to interact freely within 600 acres of forested land. There are no performances — just elephants.”

10% of the sale of this painting will go to BLESS for the adoption of this exact elephant!

For more information on BLES visit: 

Asain Elephant Facts:

Conservation Status: Endangered

Population: 40,000 -50,000

Major Threats: Human-wildlife conflict, habitat loss, and poaching

Process Photos:



Adoption Day!

Alison ArmstrongComment

The Northern White Rhino painting was purchased last month and we were able to donate 10% of the proceeds to the International Rhino Foundation.


Through the donation of the Northern White Rhino painting, we were able to adopt two Sumatran Rhinos; Rosa and Harapan!

Rosa's Story

Beginning in late 2003, Rhino Protection Units working in Bukit Barisan Selatan National Park began receiving reports from local villagers that a young Sumatran rhino, Rosa, had been observed walking along roads and browsing for vegetation. Most Sumatran rhinos are very shy and solitary, but this unique rhinoceros was comfortable living and feeding in close proximity to people. A special protection unit was permanently assigned to observe and protect this unusual animal who they named "Rosa", as there were serious concerns that Rosa’s habituation to humans could put her at risk. Eventually, Rosa was transferred to the Sumatran Rhino Sanctuary in Way Kambas National Park where she could be better protected and may one day reproduce.



Rosa had adapted well to her life at the sanctuary and still exhibits all of the behaviors that make her so unique. Because she is habituated to humans, Rosa regularly takes long walks in the forest with sanctuary staff. She is a particularly loud rhino, and often vocalizes, especially when people are close by, or when her regular feeding time is approaching. Rosa also likes to “sing” when she is happily wallowing in the mud.

Harapan's Story

Harapan, a young male Sumatran rhino, was born at the Cincinnati Zoo in 2007 to mother Emi and father Ipuh. Harapan spent time in three U.S. zoos over his first 8 years of life:  the Cincinnati Zoo, White Oak Conservation Center in Florida, and the Los Angeles Zoo.  ‘Harry,’ as he’s known to his friends, was moved to the Sumatran Rhino Sanctuary (SRS) on 1 November 2015. Harapan will be gradually introduced to life in the rainforest.  Like the other rhinos at the SRS, Harapan will eventually have access to a 20-acre open forest area where he can experience a semi-natural habitat while remaining safe from humans.  For now, Harapan will be confined to a smaller area where he can become familiar with his new surroundings and keepers.  After a bit of time, SRS staff will begin introducing Harapan to the resident females.  Hopefully, Harapan will soon be an active participant in the Sumatran rhino breeding program.  We can’t wait to meet Andatu’s future cousins!



Harpan is particularly special to me because I had the chance to meet the guy before he flew to the Island of Sumatra. I also had the opportunity to paint his portrait and donate it to the Cincinnati Zoo to help raise money for their conservation efforts. 



To find out more about how you can help visit



Black Rhino (Diceros bicornis)

Black Rhino, critically endangeredAlison ArmstrongComment

*SOLD | 48x48. Gallery wrapped acrylic painting of the critically endangered Black Rhino. (LEFT)

10% of this sale went to WildAid and their fight against the illegal wildlife trade. *prints available

*SOLD | 36x48. Gallery wrapped acrylic painting of the critically endangered Black Rhino. (RIGHT)

10% of this sale went to the International Rhino Foundation and their fight for saving Rhinos across the world.

The Black Rhino

Conservation status: Critically endangered

Location: Southern and eastern Africa, including: Kenya, Tanzania, Namibia, South Africa and Zimbabwe

Population: 5,000 – 5,400

Major threats: Illegal poaching - (The illegal wildlife trade of horns, tusks and body parts is 20 billion dollar industry. The rhino horn is often used in traditional Chinese medicine. It is ground to a powder and ingested as a treatment for everything from cancer to sea snake bites and hangovers. ) 

Between 1970 and 1992, the population of this species decreased by 96%. Since then Intensive Anti-poaching efforts have been made. We've seen great results since 1996. The population is now between 5,042 – 5,455 in the wild.

How are we helping? 

10% of the sale will go to the International Rhino Foundation and their program for black rhinos. The Zimbabwe Lowveld Rhino Program is protecting and growing Zimbabwe’s largest population of black rhinos through monitoring and anti-poaching efforts, combined with treating, rehabilitating and translocating rhinos as needed.

Fun Facts :

How can you tell the difference between the black and white rhino? Their mouth.  Black rhinos have a pointed lip. This helps them pick fruit from branches and select leaves from twigs. White rhinos graze on grasses so they have a flat, wide lip.


CITES: Appendix I




Snow Leopards (Panthera Uncia)

Snow LeopardAlison ArmstrongComment
SnowLeopards-Ali ArmstrongScarcel.jpg

48x48 gallery wrapped acrylic painting of endangered snow leopards. Reference photo taken by my husband.


%10 of this sale went to the Snow Leopard Trust. "Our community-based conservation programs aim to break this cycle of poverty and create incentives for herders to protect local wildlife and ecosystems"" 

*prints and pillows available

Every day at least one snow leopard is killed. These beautiful cats live in the high mountains of central Asia. They live in twelve countries including, Afghanistan, Bhutan, China, India, Kazakhstan, Kyrgyz Republic, Mongolia, Nepal, Pakistan, Russia, Tajikistan, and Uzbekistan.

Conservation Status: Endangered

Estimated population: 4,080-6,590. 

Major threats: Competition with humans over natural food sources, hunting, habitat loss and illegal trade. 

Snow leopards are perfectly designed to live in the frigid, high-altitude climate of the Himalayas. They have huge furry paws that act as natural snowshoes, a long furry tail that helps them balance (and double as a scarf), and an enlarged nasal cavity to breathe the thin air and thick fur for insulation. 

To find out more about these cats visit:




Northern White Rhino (Ceratotherium simum cottoni)

critically endangered, Northern White RhinoAlison ArmstrongComment

 48x48. Gallery wrapped acrylic painting of the critically endangered northern white rhino. 

10% of Proceeds from this painting will go to the International Rhino Foundation and their fight for saving Rhinos across the world.


Sold!  Check out the new blog post on what we were able to do with our 10% donation !! HERE

*Pillows and prints available


There are only three Northern White Rhinos left on this Earth! They are all at the Ol Pejeta Conservancy in Kenya. Armed guards are watching over them 24/7 in response to intense poaching pressure. There are two females and one male. They are considered too old to reproduce naturally. However, scientists have harvested sex cells from the rhinos and are planning IVF in a related southern white rhino surrogate. This is a great effort to help save this subspecies!

Northern white rhinos and southern white rhinos are genetically distinct subspecies. 
The Northern White Rhino once lived in southern Chad, the Central African Republic, southwestern Sudan, northern Democratic Republic of the Congo (DRC), and northwestern Uganda. Poaching has led to their extinction in the wild. 

The illegal wildlife trade of horns, tusks and body parts is 20 billion dollar industry. The rhino horn is often used in traditional Chinese medicine. It is ground to a powder and ingested as a treatment for everything from cancer to sea snake bites and hangovers.